Privacy Policy

1 Introduction

AssetLens For Project Development Consultant, trading as AssetLens ("AssetLens", "we", "us", or "our"), is an independent, operator-led advisory platform for developers based in Dubai, United Arab Emirates. We provide advisory support across the asset lifecycle, including design review, build-stage support, handover readiness, and early operational transition, with a focus on reducing lifecycle risk and strengthening operational readiness.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at www.assetlens.ae (the "Website"), submit an enquiry through our contact form, or communicate with us in connection with our advisory services.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please do not use the Website.

2 Information We Collect

2.1 Information You Provide Directly

When you submit our contact or enquiry form, we may collect:

• Your full name
• Your email address
• Your phone number (if provided)
• Your company or organisation name
• The project stage or service area you are enquiring about
• Any additional information you include in the message field

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain technical information, including:

• IP address and approximate geographic location (country or city level)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URL (the site you came from)
• Date and time of your visit

This technical data is collected through cookies and analytics tools (see Section 8) and does not, by itself, identify you as an individual.

2.3 Information from Communications

If you contact us directly via email or phone, we may retain records of that correspondence, including your contact details and the content of the communication, to the extent necessary to manage our relationship with you.

3 How We Use Information

We use the information we collect for the following purposes:

• To respond to your enquiry or request for information about our services
• To assess whether and how AssetLens may be able to support your project
• To communicate with you during any engagement or pre-engagement discussion
• To improve the content, functionality, and user experience of our Website
• To analyse aggregate website traffic and understand how visitors interact with our pages
• To comply with applicable laws, regulations, and professional obligations
• To protect the rights, property, and safety of AssetLens and its clients

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

4 Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, we rely on the following:

• Legitimate interests: Processing contact enquiries, improving the Website, and maintaining business records where these interests are not overridden by your rights
• Contract performance: Processing information necessary to enter into or perform an advisory engagement with you or your organisation
• Legal obligation: Processing required to comply with applicable UAE law and regulatory requirements
• Consent: Where we have obtained your explicit consent, such as to send you information about our services beyond the scope of your initial enquiry

AssetLens operates in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL) and any applicable implementing regulations.

5 Sharing of Information

AssetLens does not sell, rent, or share your personal information with third parties for their own marketing purposes. We may disclose information in the following limited circumstances:

• Service providers: Third-party providers who assist us in operating our Website or delivering our services (such as website hosting, email delivery, and analytics platforms), bound by confidentiality obligations
• Professional advisors: Legal, financial, or other professional advisors where disclosure is necessary to obtain advice or protect our rights
• Legal requirements: Where required by applicable law, court order, or governmental authority in the UAE or other applicable jurisdiction
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of AssetLens' business assets, subject to equivalent privacy protections

6 Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, managing client relationships, complying with legal and regulatory obligations, resolving disputes, and maintaining appropriate business records.

Retention periods may vary depending on the nature of the information and the applicable legal or contractual requirements. When personal information is no longer required, we will take reasonable steps to delete or anonymise it securely.

7 Your Rights

Subject to applicable UAE law and any overriding legal obligations, you may have the following rights in relation to your personal information:

• Access: The right to request a copy of the personal information we hold about you
• Correction: The right to request that we correct inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information where we no longer have a lawful basis to retain it
• Restriction: The right to request that we limit how we use your information in certain circumstances
• Objection: The right to object to processing based on our legitimate interests
• Data portability: The right to receive your information in a structured, machine-readable format where technically feasible
• Withdrawal of consent: Where processing is based on consent, the right to withdraw that consent at any time

To exercise any of these rights, please contact us using the details provided in Section 13. We will respond to valid requests within the timeframe required by applicable law.

8 Cookies & Analytics

Our Website uses cookies and similar tracking technologies to enhance your browsing experience and to understand how visitors interact with our pages.

Types of cookies we use:

• Essential cookies: Required for the Website to function correctly. These cannot be disabled.
• Analytics cookies: Used, with your consent, to collect aggregated, anonymised data about how visitors navigate the Website.
• Preference cookies: Used to remember your settings or preferences when you return to the Website.

We use Google Analytics, configured to anonymise IP addresses, to understand aggregate website traffic and improve our content. Analytics cookies are only activated if you accept them through our cookie consent banner; if you decline or take no action, analytics cookies remain switched off. You can change your preference at any time via the "Cookie Preferences" link in the website footer, or control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Website.

9 Third-Party Links

Our Website may contain links to third-party websites, including our LinkedIn company page and other external resources. AssetLens does not control, and is not responsible for, the privacy practices or content of any third-party websites. The inclusion of a link to a third-party website does not imply endorsement by AssetLens.

10 Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, or disclosure. These measures include:

• Secure HTTPS encryption for all data transmitted through the Website
• Access controls limiting who within AssetLens can access personal information
• Use of reputable, security-reviewed third-party hosting and service providers
• Regular review of our data handling practices

However, no method of transmission over the internet or electronic storage is completely secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at info@assetlens.ae.

11 International Transfers

AssetLens is based in Dubai, UAE. If you are accessing our Website from outside the UAE, your information may be transferred to and processed in the UAE or in other countries where our service providers operate. We take steps to ensure that any such transfers are conducted in accordance with applicable data protection requirements.

12 Changes to This Policy

AssetLens reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Website following the posting of changes constitutes your acceptance of those changes to the extent permitted by applicable law.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal information, please contact us: